AXA Health Tech & You | Categories

The Coaching Challenge


AXA PPP supports tens of thousands of people into changing their lifestyle in order to fulfil their health goals, by providing them with actionable insight and coaching programmes.

With the objective to increase the number of people AXA PPP can help live life well, we are looking for technologies and solutions that can deliver an engaging experience to people who are attempting a lifestyle change and motivate them to stick to their goals.

The solution itself could be anything: a platform, a device, a game, a programme, a community, a reward or loyalty scheme, content, etc, but it will need to be one or several of the following:

  1. Innovative technologies to track & measure how people are behaving, to assess how they are performing against a set of goals
  2. Interesting tools to visualise the data & compare it to a set benchmark
  3. Scalable means to deliver relevant insight back to the user to maximise engagement and support AXA PPP coaches into delivering their advice
  4. Creative and effective mechanics to nudge people into changing behaviour and keep motivation high

The opportunity is to partner with one of the largest medical insurers in the world and leverage their expertise to take your product to millions of their corporate partners employees. We are running a programme to find the right partner to test new technology quickly and scale the solution.

Programme milestones

September/October - Applications

18th October 2017 - Inspiration Session – high-energy session where selected companies will get to pitch their proposition to the AXA PPP team

Mid November – Selection of partners

The objective is to start testing one or several solutions by December 2017.

To apply, please send an email to including a short description of your product and technology and link to relevant material (deck, website etc)

Award Categories 2018

New for 2018! Womens Entrepreneurs Category

Only 9% of investment into UK start-ups goes to a business with a female founder. We want to change that and shift the balance to support female entrepreneurs and raise awareness of the incredible innovations women are making in the health tech sector.

Enter award

Innovation in the early diagnosis of Dementia Award 2018

Dementia is the only condition in the top 10 causes of death without a treatment to prevent, cure or slow its progression. It is a degenerative brain condition, cause by a number of progressive diseases, most commonly Alzheimer’s. We want to find a solution to support early diagnosis of symptoms and related diseases.

Enter award