A good night’s sleep can be hard to come by. As many as 1 in 5 people sleep poorly most nights, making poor sleep the second most common health complaint after pain (Royal Society for Public Health, 2016). The problem is not just tiredness. Bad sleeping habits are associated with a number of health and wellbeing issues: chronic illnesses, such as diabetes, cancer and depression; reduced life expectancy and quality of life; and cognitive impairments, such as a diminished ability to learn, form memories and be creative. Whilst there has been a wave of gadgets and apps to track sleep, they often don’t address the core issue and leave people feeling unsupported as to how they can improve it.
Therefore, AXA were looking for affordable solutions that are proven to change behaviour and deliver better sleeping patterns in everyday life. As sleep behaviour is associated with many aspects of lifestyle such as nutrition, exercise and stress, a flexible and adaptive approach to collaboration with other solutions is important. The technology can focus on any sleeping issue/disorder but must be able to offer scientific evidence to back-up any claims about the solution and give progress feedback to the user.
Full reference: Royal Society for Public Health (RSPH), ‘Waking Up to the Health Benefits of Sleep’, Link (2016) [accessed 25th September 2018]